Being the 5th largest shoe company internationally, ASG Corp. needed a targeted online presence for their cornerstone brand, AVIA. They needed to target individual markets directly such as performance running, women fitness, and basketball. They also needed to ensure international brand consistency by providing a universal source from which their distributors and licensees would have access to marketing information and materials. avia.com

NewSwell Studios Created:

• A Custom Content Management System that includes upload and download of print quality images and advertising content for all distributors.
• Dynamic intra-flash targeted links.
• Original sound effects, motion graphics, animation and music
• Search Engine Optimized, XML content delivery for dynamically driven Flash areas.

Technologies:

Flash, ActionScript, PHP, MySQL, XML, HTML, DHTML and CSS

AND 1 basketball is the benchmark brand for a new breed of basketball players who play and dominate on the streets. Streetball has gained a large audience in large part to the original AND 1 Mixtape Videos and the AND 1 Mixtape Streetball Tour featured on ESPN. The AND 1 website was hard to use and NewSwell Studios was consulted for much needed usability improvements and to shorten response times for time sensitive updates. and1.com

NewSwell Studios Created:

• Custom Content Management System was created to allow for real time updates to specified areas of the website.
• A realtime video stream generator integrated with Flash streaming video servers was created within the Content Management System. This allows for immediate launch of video content delivered by producers on the road.
• Large format website for hi-resolution screen users.

Technologies:

Flash, Flash Video, PHP, MySQL, XML, HTML, DHTML and CSS

Pilar's Beachwear is Southern California's leader in women's swimsuit sales. For over 30 years the same retail outlet has been selling swimsuits to customers in Sunny San Diego and nation wide. Pilar's approached NewSwell Studios in need of a cost effective Ecommerce solution to sell their items online. An online store of equal style and quality would be needed to represent the world famous Pilar's retail store. pilarsbeachwear.com

NewSwell Studios Created:

• An opensource Ecommerce soultion was employed to use a s the basis of the Pilar's Ecommerce website.
• Customized design and layout was created to match Pilar's market branding.
• Customized order processing and reporting modules were installed to meet the specialized needs of Pilar's.

Technologies:

PHP, MySQL, HTML and CSS

Real age is the leader in determining biological age based on a person's lifestyle. Real Age consulted NewSwell Studios to generate some creative new concepts for their online advertising campaigns to help drive more people to their website. After meeting with Real Age and learning more about their target market and service, NewSwell was able to create RealAge's most successful banner ad campaign. realage.com

NewSwell Studios Created:

• The "Morph" banner was created to creatively show a person's face appear younger over time. Several versions of this banner were created using different faces to test for the best ROI.
• This banner became the most successful banner Real Age has ever used. Out of over 60 banners created in-house at Real Age the NewSwell Studios banner campaign still leads the ROI race by a large margin.
• Custom animations were created to meet the technical criteria of the advertising websites.

Technologies:

Flash, ActionScript and Animated GIF

Being from the land of Duckport, the characters of Suzy’s Zoo needed a place on the Internet where they felt at home. So the directors at Suzy’s Zoo consulted NewSwell Studios for a solution. After considering all their special needs and target markets, a unique on- line presence was created in this data-driven flash site. suzyszoo.com

NewSwell Studios Created:

• Custom CMS for managing the dynamic portions of the site.
• Custom built forms and dynamically created interfaces that carry the sites theme.
• Random Animations of Suzy’s critters help bring life to the site.

Technologies:

Flash, ActionScript, PHP, MySQL, XML, HTML